Following this train of thought in a logical way, then perfect = beautiful. Perfect bodies, perfect faces, perfect buildings, perfect plants. A divine proportion is a measurement that aims to explain "perfection.” The term “divine” is a word for something holy, that comes from the heavens. Leonardo Da Vinci illustrated the concept with the Vitruvian Man. In this book, he explained the “divine proportion” and how it was the ultimate expression of beauty in nature and the human form. The mainstream popularity of the golden ratio began during the Renaissance when Luca Pacioli wrote his book De Divina Proportione. Regardless, the golden ratio has become just as famous as the conflicting beliefs behind it. What isn’t proven is if this is something we have learned to think or if it’s scientifically true. The golden ratio is believed to have that magical capacity, to impart an inherent beauty to things so that our brains accept them as beautiful. This is a theory that can’t be completely proven but has been studied a lot in the field of why our brain tells us some things are pleasing while others aren’t. Psychologically, the human brain perceives images that include golden proportions as more visually pleasing than ones that don’t. The importance of the golden ratio and its relevance in art, architecture and design is all about the perception of beauty and aesthetics. But the idea that they built everything according to the golden ratio, especially the Parthenon, is highly likely, just a myth. It’s true that the Greeks were very much into math and geometry and using mathematical calculations for their art and architecture. The first ever mention of this number in Greek history is in a book by Eukleides of Alexandria where he mentioned the “extreme and mean ratio.” The term “golden ratio” was coined by Mathematician Martin Ohm in the 1800’s and before that it was called the “Divine Proportion” by Luca Pacioli and Leonardo Da Vinci. It was in fact only in the 1900’s that the letter Phi was awarded the job of being the keeper of the golden ratio. But that doesn’t mean that the Greeks made that distinction. And along with those you’ll see Leonardo Da Vinci’s Vetruvian man, Salvador Dali’s Last Supper and maybe just maybe blueprints of Le Corbusier buildings.Īs a non-designer, and even as a designer, it’s in your best interest to take everything you think you know about the Gold Ratio with a grain of salt.įor example, we know that the value of the golden ratio is denominated by the Greek letter Phi. You’ll see photos of shells, and storms and sunflower seeds. If you search online for the golden ratio, you’ll be swamped with images of the parthenon and the Mona Lisa with a Golden Spiral or Golden rectangle overlaid on top. The same applies to the use of document grids, the rule of thirds and the 8-point grid.Īre you here because you love shapes and geometry? Then you’ll love this Visme video about using shapes in design! The golden ratio and its geometric magic is a tool, just like any other that can help designers refine their visual message. But what it isn’t is a foolproof solution to creating beautiful, perfectly aesthetic designs. The golden ratio is definitely “a thing.” A beautifully imperfect mathematical thing that can help designers create visually balanced projects. The golden ratio is both a mathematical marvel and a debatable design myth, all bundled up into one irrational concept.īefore you shoot me down, let me explain. Over time, the golden ratio has acquired a sort of fame and notoriety that both inspires and confuses people. The golden ratio, also referred to as the Golden Mean or Divine Proportion, is a term commonly mentioned in design blogs, art books, history journals, shows about mysteries of the universe and videos about the magic of mathematics in nature. You’ll finish this post knowing why the golden ratio is important and how it can help you design visually pleasing visuals with Visme. We’ll get a little into mathematics, history and quite a bit of mythbusting. In this article, we’ll talk about the golden ratio and how to use it in design. But that’s why designers have visual tools to train their eyes and abilities. As a non-designer, these might be difficult to attain at first. Visual balance and consistency are key to good design.
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